Creative Manitoba: Inner ARTrepreneur Workshop Series: Creating Your Ideal Customer Profile, October 28
Inner ARTrepreneur Workshop Series: Creating Your Ideal Customer Profile
Date: Monday, October 28, 2019
Do you have a clear picture of the type of customers your business has, or should be targeting? Do you know what motivates them? Creating customer profiles that describe specific segments of your target audience will help you avoid wasting time and money on unsuccessful marketing efforts. This 3-hour session will help you focus your message on the people that need to hear it.
Participants will learn the following:
1. Identify your ideal customers through market segmentation
2. Describe your ideal customers in written profiles that are tangible
3. Create specific profiles for each identifiable target group