Marketing and Community Engagement Manager (Deadline)
ABOUT US
The Royal Winnipeg Ballet enriches the human experience by teaching, creating, and performing outstanding dance. Located in the heart of downtown Winnipeg, the RWB plays an integral role in the city’s vibrant arts community. Founded in 1939, the RWB holds the double distinction of being Canada’s premiere ballet company and the longest continuously operating ballet company in North America. In 1953, the Company received its royal title, the first granted under the reign of Queen Elizabeth II.
The RWB is a leader, renowned for classical ballet and for pushing the boundaries of dance, including through the prestigious RWB School and its Professional and Recreational divisions. A fully integrated company and school, the RWB builds on strengths, challenges conventions, inspires artists, moves audiences, and builds connections locally and globally that unite us all through the universal language of dance.
THE ROLE
As the Marketing and Community Engagement Manager, you will optimize day-to-day marketing deliverables while spearheading community initiatives that enhance the RWB brand and impact. In this role, you are central in coordinating partnership activations, overseeing community outreach programs, and driving initiatives that expand the RWB presence in the community. You will collaborate with departments and external stakeholders to drive audience engagement, encourage School enrollment, and foster community relationships.
KEY DUTIES
MARKETING & COMMUNICATIONS
• Develop and execute marketing campaigns to promote performances, drive School enrollment, and enhance community engagement and patron experience.
• Oversee day-to-day marketing activities, including digital content creation, social media strategy, email marketing, and advertising.
• Write and edit marketing materials, website content, and promotional collateral.
• Collaborate across departments to ensure cohesive branding and messaging across all platforms.
• Analyze marketing performance and audience engagement data to optimize strategy and growth.
COMMUNITY ENGAGEMENT & PARTNERSHIPS
• Coordinate and execute partnership activations at performances and special events.
• Build and maintain relationships with community organizations, cultural groups, and local businesses to enhance engagement efforts.
• Lead outreach programming that brings RWB performances, workshops, and initiatives into diverse communities.
• Create inclusive programming opportunities in collaboration with schools, arts organizations, and underrepresented communities.
EVENT COORDINATION
• Support planning and execution of community-focused events, including pre-show chats, meet-and-greets, and interactive experiences.
• Support the facilitation of RWB spaces for use by community groups for their programming.
• Represent the RWB at external events to strengthen relationships and increase brand awareness.
• Ensure engagement efforts align with RWB’s commitment to diversity, equity, and inclusion.
ADMINISTRATION
• Develop reports on marketing and community engagement initiatives, tracking key performance metrics.
• Maintain an organized database of community partners and stakeholders.
• Assist with the coordination of front-of-house activities for performances and special events.
• Manage budgets related to marketing campaigns and community engagement projects.
WORK SETTING
This role blends office administration with community and event coordination. You will engage with a diverse range of people, requiring strong organizational and interpersonal skills to successfully manage multiple projects. Work during evenings and weekends will be needed for performances, community outreach, and special events.
WHAT YOU BRING
• Post-secondary education in Marketing, Communications, Public Relations, Arts Administration, or a related field; an equivalent combination of education and experience may be considered.
• Minimum five (5) years of experience in marketing, community engagement, or related roles.
• Experience in digital marketing, social media management, and content creation.
• Excellent written and verbal communication skills, including public speaking.
• Strong project management skills with the ability to effectively prioritize and multitask.
• Proven ability to build and maintain community and stakeholder relationships.
• Creative thinker with a passion for audience development and community engagement.
• Self-motivated with a collaborative mindset and inclusive approach.
WHAT’S IN IT FOR YOU
• Employer-paid health & dental benefits.
• Matching RRSP program.
• Subsidized bus pass.
• Complimentary tickets to RWB performances.
• Goodlife Fitness Membership discount.
• Employee Assistance Program.
HOW TO APPLY
Ready to join us? Tell us about yourself! Submit your cover letter and resume directly to People Services at [email protected]. While we’d like to connect with each applicant, only those selected for an interview will be contacted. To view a full job description, visit www.rwb.org/about/careers/.
The Royal Winnipeg Ballet is committed to an inclusive and diverse environment that values, respects and supports all individuals. We aim to have a workforce representative of the diversity within our community, and welcome and encourage applicants from various backgrounds including women, Indigenous people, racialized people, disabled people, people of all sexual and gender identities and others who may contribute to further diversification endeavors.
The Royal Winnipeg Ballet is committed to providing accessible employment while ensuring our recruitment process is barrier free. Accommodations are available upon request for candidates participating in all aspects of the assessment and selection process. Requests for accommodation can be sent to [email protected].
Closing Date: May 2, 2025
As part of the Royal Winnipeg Ballet hiring process, successful candidates will be required to submit a satisfactory Criminal Background Check and Child Abuse Registry Check.