Winnipeg Arts Council

Strategic Storytelling with Doug Darling (Tripwire Media Group)

Engage and persuade people on a deeper level. Attract attention and turn attention into action. Learn how to apply strategic storytelling techniques to pitches, presentations, and marketing.

In this session, you will:

Learn the structure of storytelling;

Understand the science of storytelling and how it works on our brain;

Harness the power of storytelling to enhance your communication skills; and,

Learn how to craft the appropriate messages to audiences to maximize engagement.

About the instructor

Doug Darling is the founder of Tripwire Media Group, an award-winning video production company that specializes in storytelling. He is skilled in the art and science of story and teaches others how to harness its useful power. From coaching classes of students across the world, to training companies on the Science of Storytelling, to embarking on a new journey in securing Legacy stories for those we love most — Doug truly has a passion for storytelling and what it can do for people and organizations.