Coordinator, Digital Marketing (Deadline)

Best known for its flagship festival, Folklorama is a vibrant not-for-profit organization that operates 365 days year, bringing people together by sharing ethno-cultural experiences and education. Folklorama is seeking a motivated team member to join our marketing and communications team as Coordinator, Digital Marketing.

Responsible for driving Folklorama’s online presence through engaging content, digital advertising, and thoughtful storytelling, this role blends creativity with strategy to amplify the organization’s brand year-round. The ideal candidate has a strong grasp of digital marketing tools and trends, is highly creative, and has a passion for promoting cultural diversity and community connection through impactful campaigns that inspire audiences locally and beyond.

Terms of employment: Permanent Full-time beginning on January 5, 2026, 35 hours per week, Monday through Friday. You will be required to work some evening and weekends throughout the year as well as extensive hours in the weeks leading up to and during the flagship Folklorama Festival (first two weeks of August). Work location is Folklorama Head Offices at 2nd Floor, 183 Kennedy Street in Winnipeg, MB. Annual starting salary for this role is $45,000, as well as a comprehensive Group Benefit package after 3-months.

If you have the experience, education, qualities and passion to work for one of Winnipeg’s premier arts and cultural organizations, please forward a cover letter stating salary expectations, a resume/CV and three references by Friday, October 31st at 5:00pm to:

Attention:
Vanessa Desorcy
Director, Marketing, Communications & Engagement
[email protected]

Primary Accountabilities

• Plan, design, and produce digital media content that supports all areas of the organization, including the annual Folklorama Festival, Folklorama 365 year-round programming, member features, scholarship and awards promotions, and special projects.
• Oversee and curate content for all Folklorama social media channels, maintaining an annual content calendar, ensuring timely and relevant postings, and fostering meaningful community engagement. 
• Lead the development of a social strategy to amplify Folklorama’s Ethno-Cultural Arts division and incorporate the #CelebrateEverything initiative. 
• Design, manage, and evaluate paid advertising campaigns across Google and Meta platforms to drive awareness, engagement, and conversions for Folklorama programs and initiatives.
• Develop and execute email marketing campaigns, including the monthly Llama Tales newsletter, Festival communications, and other audience engagement initiatives, ensuring alignment with brand voice and strategic objectives. 
• Lead the planning and production of photo and video content during the Folklorama Festival, coordinating with internal teams, photographers, and videographers to capture key moments that showcase the event’s cultural vibrancy.
• Support the design and execution of Folklorama’s annual #GivingTuesday fundraising campaign, ensuring engaging creative, cohesive messaging, and measurable impact. 
• Manage and maintain Folklorama’s photo and video asset library, leading a comprehensive initiative to organize, standardize, and ensure consistency across all media folders. 
• Prepare and present monthly performance reports for social media and website analytics, identifying trends and insights to inform future strategies. 
• Research, write, and publish SEO-driven blog content to enhance Folklorama’s online visibility, highlight community stories, and strengthen engagement with diverse audiences.

Required qualifications include the following skills and abilities:

• Degree or diploma in Creative Communications; other post-secondary degrees in marketing, communications or related disciplines may be considered.
• Minimum 2-3 years’ experience in similar role 
• Photography, videography, and editing skills 
• Proficient in SEO best practices, Google Analytics, Google non-profit accounts and Google Ads. 
• Proficient in all the social media platforms including but not limited to Facebook, Instagram, Tik Tok, LinkedIn, and YouTube 
• Proficient in Microsoft Office suite 
• Experience with Adobe programs an asset 
• Experience with WordPress content system management experience an asset
• Exceptional communication skills, both verbal and written 
• Community and culturally minded, results-driven individual 
• Superior organizational skills; detail oriented; focused with a high level of initiative and energy 
• Ability to produce high-quality work on a deadline and comfortable managing multiple projects and priorities 
• Demonstrated ability to think creatively and analytically 
• Demonstrated ability to work effectively both independently and in a team environment